Crispin Porter + Bogusky was helping the carrot industry launch a $25 million campaign to make baby carrots cool by making them look like junk food. That item focused on the packaging. Now, we get the TV spots. And they are awesome. Three new spots portray carrots as sexy, extreme and futuristic—via skillful, great-looking parodies of just those types of ads, which are usually reserved for junk food rather than health food. Whether kids will start gobbling up baby carrots like Cheetos after watching these ads is an open question—but if they don’t, it won’t be because the ads weren’t cool enough.