Don’t Let Your Colours Mix

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Procter & Gamble’s print advertising campaign for Tide in Spain has won a silver at the 2010 Clio Awards 2010, following on from the bronze awarded at Eurobest in 2009. “Don’t let your colours mix” is the message used in three print ads featuring tell-tale effects from strong colours in the garden (Gardener), bedroom (Boyfriend/Teen) and Negotiation Room (Spy).

Advertising Agency: Vitruvio Leo Burnett, Madrid, Spain
Executive Creative Director: Rafa Anton
Creative Director / Copywriter: Francisco Cassis
Art Director: Sergio Lobo

Tide: Don’t let your colours mix, Gardener

Tide: Don’t let your colours mix, Boyfriend

Tide: Don’t let your colours mix, Spy