Swatch & MTV Playground is a global campaign launched in 2009 to connect young adults in Europe, Asia and Latin America with Swatch’s art heritage. Centred on Swatch’s 2009 CreArt collection, the campaign invited to join a network associated with featured collaborations with world-renowned artists and designers through on-air, on-line and on the ground marketing, in events and exhibitions. More than 50,000 artwork pieces were uploaded by visitors who joined the Playground community. 11,000 people attended on-the-ground events in Beijing, Shanghai, Tokyo, Seoul, Berlin, Athens, Luzern and Amsterdam. Here’s the commercial from the campaign, directed and produced by Ash Bolland and Von Dekker in Sydney, Australia.