Advertising has been an important part in my career and my entrance into the world of strategic communication. After nearly 10 years in this field and developing projects for companies such as British American Tobacco, Cargill Foods, BBVA and DIAGEO among others, I have acquired extensive experience in the area of communication.
Here some works
CARGILL: 360º campaign to communicate the new brand positioning of “Ronco”.
Objective: To develop new brand positioning and integrated communications campaign that reflects the connection between the functional benefit of the product and the emotional value of family meals.
.
GRUPO GHERSY: Relaunch campaign for the Group Ghersy.
Objective; Achieve Ghersy position the Group not only as a comprehensive development agency, but as an agency with a creative profile, in order to capture the attention of interesting prospects for sustaining the growth of the structure.
.
LUCKY STRIKE: Launch campaign for the new Black Series edition “Black Sheep”.
Objective: To develop an integrated campaign that reflects the strong and irreverent character of Lucky Strike “Black Sheep” in line with an original flavor that only some can handle.
.
CARGILL: 360º campaign to communicate the new brand positioning of “Vatel”.
Objective: To develop new brand positioning and integrated communications campaign that reflects the connection between the functional benefit of being a “tasty” woman, a Venezuelan woman.
.
BBVA: Campaign for the product “instant credit Provincial Bank”.
Objective: Promote an attractive way to obtain the benefits of instant credit, through a direct message and linked to a need to fit the target audience.
.
LG: Concept to launch the new LG Silent Blender.
Objective: Development of a conceptual line clean and modern-day primary benefit of the product, a powerful engine and strong but much quieter.
.
CARGILL: Tv spot for “Pasticho Ronco”.
CARGILL: Campaign to launch the new product “Gati in Cans”.
Objective: To promote the launch of the new format of the cat food line “Gati”, through a novel and attractive campaign that communicates the hilariously irreverent personality of the brand.
.
MERCK: Image campaign for the submission of Cebion Minis.
Objective: to position Cebion Minis as a vitamin that not only helps to supplement the diet of children, it is also the most delicious way to take vitamin C, in order to connect to a dual target, the mother and child.
.
LUCKY STRIKE: Launch campaign for the Lucky Strike new edition “Nites”.
Objective: To develop an integrated campaign that positions the new issue of Lucky Strike “Nites” as a flavorful cigarette with a refreshing touch perfect for those people who live the night.
.
DIAGEO: Image Campaign for Premium Ron Cacique 500.
Objective: To strengthen the position of Cacique 500 within the segment of premium rums and get an image that connects emotionally with the consumer through the functional benefit of the product.
.
BIGOTT CORA: Awareness campaign for saving paper consumption for Cigarrera Bigott
Objective: To achieve a more relevant connection to the target that the need for the company to reduce operating costs to the reality of an excessive and unjustified use of paper.
.
ANDA: Advertising campaign for the 50th anniversary of the awards.
Objective: To create a campaign that reflected the importance of prizes in the minds of workers in the advertising industry and promote the 50th anniversary of ANDA.
.
LUCKY STRIKE: Launch campaign for Lucky Strike Ltd Edition “1916″.
Objective: Develop a comprehensive campaign for the launch of the Lucky Strike Limited Edition “1916″ to generate product trial Lucky regular smokers and within the group of smokers who have the brand in their repertoire, based on the historical relevance and original flavor.
.
LUCKY STRIKE: Launch campaign for Lucky Strike Ltd Edition “Vintage”.
Objective: To develop an integrated campaign to launch the limited edition of Lucky Strike “Vintage”, in line with a campaign developed for the edition “1916″ and to demonstrate the collectible spirit of the edition.
.
DIAGEO: Image campaign for the line of rums “Casa Pampero”.
Objective: To achieve a campaign that reflects the deep Venezuelan spirit of Pampero House, through the emotional connection supported by the tradition of product and the historical value of the brand.
.
CARGILL: Campaign to launch the new line of juices “Tropimax”.
Objective: Develop a comprehensive campaign to position the new line of juices “Tropimax” as an option full of flavor and in the case of children, fun.
.
WUSTHOF: Magazine ads for the brand of knives “Wusthof”.
Objective: To develop a piece of innovation that reflect the possibilities of cut that only “Wusthof” can offer the consumer.
Advertising
Advertising has been an important part in my career and my entrance into the world of strategic communication. After nearly 10 years in this field and developing projects for companies such as British American Tobacco, Cargill Foods, BBVA and DIAGEO among others, I have acquired extensive experience in the area of communication.
Here some works
CARGILL: 360º campaign to communicate the new brand positioning of “Ronco”.
Objective: To develop new brand positioning and integrated communications campaign that reflects the connection between the functional benefit of the product and the emotional value of family meals.
GRUPO GHERSY: Relaunch campaign for the Group Ghersy.
Objective; Achieve Ghersy position the Group not only as a comprehensive development agency, but as an agency with a creative profile, in order to capture the attention of interesting prospects for sustaining the growth of the structure.
LUCKY STRIKE: Launch campaign for the new Black Series edition “Black Sheep”.
Objective: To develop an integrated campaign that reflects the strong and irreverent character of Lucky Strike “Black Sheep” in line with an original flavor that only some can handle.
CARGILL: 360º campaign to communicate the new brand positioning of “Vatel”.
Objective: To develop new brand positioning and integrated communications campaign that reflects the connection between the functional benefit of being a “tasty” woman, a Venezuelan woman.
BBVA: Campaign for the product “instant credit Provincial Bank”.
Objective: Promote an attractive way to obtain the benefits of instant credit, through a direct message and linked to a need to fit the target audience.
LG: Concept to launch the new LG Silent Blender.
Objective: Development of a conceptual line clean and modern-day primary benefit of the product, a powerful engine and strong but much quieter.
CARGILL: Tv spot for “Pasticho Ronco”.
CARGILL: Campaign to launch the new product “Gati in Cans”.
Objective: To promote the launch of the new format of the cat food line “Gati”, through a novel and attractive campaign that communicates the hilariously irreverent personality of the brand.
MERCK: Image campaign for the submission of Cebion Minis.
Objective: to position Cebion Minis as a vitamin that not only helps to supplement the diet of children, it is also the most delicious way to take vitamin C, in order to connect to a dual target, the mother and child.
LUCKY STRIKE: Launch campaign for the Lucky Strike new edition “Nites”.
Objective: To develop an integrated campaign that positions the new issue of Lucky Strike “Nites” as a flavorful cigarette with a refreshing touch perfect for those people who live the night.
DIAGEO: Image Campaign for Premium Ron Cacique 500.
Objective: To strengthen the position of Cacique 500 within the segment of premium rums and get an image that connects emotionally with the consumer through the functional benefit of the product.
BIGOTT CORA: Awareness campaign for saving paper consumption for Cigarrera Bigott
Objective: To achieve a more relevant connection to the target that the need for the company to reduce operating costs to the reality of an excessive and unjustified use of paper.
ANDA: Advertising campaign for the 50th anniversary of the awards.
Objective: To create a campaign that reflected the importance of prizes in the minds of workers in the advertising industry and promote the 50th anniversary of ANDA.
LUCKY STRIKE: Launch campaign for Lucky Strike Ltd Edition “1916″.
Objective: Develop a comprehensive campaign for the launch of the Lucky Strike Limited Edition “1916″ to generate product trial Lucky regular smokers and within the group of smokers who have the brand in their repertoire, based on the historical relevance and original flavor.
LUCKY STRIKE: Launch campaign for Lucky Strike Ltd Edition “Vintage”.
Objective: To develop an integrated campaign to launch the limited edition of Lucky Strike “Vintage”, in line with a campaign developed for the edition “1916″ and to demonstrate the collectible spirit of the edition.
DIAGEO: Image campaign for the line of rums “Casa Pampero”.
Objective: To achieve a campaign that reflects the deep Venezuelan spirit of Pampero House, through the emotional connection supported by the tradition of product and the historical value of the brand.
CARGILL: Campaign to launch the new line of juices “Tropimax”.
Objective: Develop a comprehensive campaign to position the new line of juices “Tropimax” as an option full of flavor and in the case of children, fun.
WUSTHOF: Magazine ads for the brand of knives “Wusthof”.
Objective: To develop a piece of innovation that reflect the possibilities of cut that only “Wusthof” can offer the consumer.
Some other TV spots.